Aroma Marketing

Ever wondered how..
Every single time you pass a flower shop, a smile emerges on your face?
Everysingletime you pass a cafe, you feel the urge to go inside and have a cuppa?
Everysingle time you pass a pizza place, suddenly your taste buds start craving for cheese?

Welcome to the world of Aromas! In this world, the sense of smell gets activated and takes you to a world enchanted with mouthwatering delights and soothing scents, where everything is happy and just what you’d want it to be. A world full of flowers, coffee and pizzas I suppose??
It’s a part of an experience- an experience that leaves your mood uplifted. You feel happy and enticed to try or at least have a look- The marketer’s job is done, the desire to try has been induced.
Aromas can be used to induce trials, no doubt. Be it during a sampling activity being conducted in store, wherein the smell of hot food would lure you to the standee or the scent of a woman, who’d lure you towards her anyways!!

A scent “can affect consumer attitudes” – in other words the ‘odour’ is mind altering

Supermarkets are known to spray scent of fresh bread around their bakery goods aisle and second hand car showrooms spray perfume with mixed essence of leather and new car smell to make consumer’s subconscious believe it to be a new car.
Apart from such trickery, aromas can be used to soothe and relax a customer during spa treatments, or something as opposite as shopping. Certain aromas are known to ignite the urge to spend!
From the signature smell of “basmati rice” to the café lattes at Barista. From the French Fries at McDonalds to the alooparantha’s at home…..
…..Igniting your sense of smell is the ultimate recall.

Author:
Harleen Kaur

References: www.herbsphere.com